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AZUNIA TEQUILA EVENTS

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Azuñia Tequila Launches a New Package that captures its “Authentic Roots”2013 bottle designs2

  • Azuñia Tequila’s revamps bottle and label
  • Azuñia Tequila bottle unveiled at Playboy Launch Party
SAN CLEMENTE, CA, April 3, 2013 – Azuñia Tequila a brand of Intersect Beverage launches new packaging to capture its authentic roots and heritage. As part of Azuñia’s aggressive strategic focus on developing a boutique brand into a marketing powerhouse, a new look and feel of the Azuñia bottle has launched into the market place.  Available in April, the new design will align the brand with the concept of modern meets authentic. The new package incorporates, textured paper labels, wood caps, and hand crafted glass bottles to accentuate the award winning tequila. “As part of the brand strategy and long term focus, it was time to develop a new bottle that reflected the traditions in Mexico while aligning with the Celebrate the Adventures of Life campaign,” said Jim Riley, CEO, Azuñia Tequila. “Every detail of the label has undergone months of evaluation and critic.  The authentic Mexican hand crafted recycled glass bottle, hefty silver wooden cap give Azuñia’s new look a sophisticated appearance while capturing ambiance of the tequila legacy.” The bottle has officially launched to the spirit industry at a launch party with Playboy magazine at BESO restaurant in Hollywood, CA. Consumer will begin seeing the new bottle available at retailers, restaurants, bars and night clubs in April. Azuñia is focused on a strategic phased launch of the “Adventures of Life Campaign” that is unlike anything that has been launched in this category. As the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila but a way to live life.

For more information visit: azuniatequila.com.

Follow us on twitter.com/azuniajim or facebook.com/azuniatequila.

Azuñia reminds you to drink responsibly.

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: NORRA Mexican 1,000    (Click the link for more details)
: National Margarita Day
: The 2013 General Tire Miss Mint Competition presented by Metro Honda is coming to Las Vegas Thursday March 21st. Azunia tequila will be out there for the crowning, how about you?
: [caption id="attachment_864" align="alignnone" width="300"] Azunia Tequila's Valentine Cocktail - Love Potion[/caption]
: SAN CLEMENTE, CA, February 12, 2013 – Azuñia Tequila launches hot new ad and signature cocktail in the “Celebrate the Adventures of Life” campaign. “Alluring with Sophistication” ad features a retro-modern scene canvased in black and white.  The focus of the ad is blonde bombshell, styled in 60’s fashion being allured by the majestic sophistication of the gentlemen. The ad features a new signature cocktail by Azuñia, Love Potion. “The Alluring with Sophistication ad is focused on breaking the stereo-type of tequila,” said Jim Riley, CEO, Azuñia Tequila. “Azuñia is a tequila brand that is directed at adventure, celebration and capturing moments that people enjoy. Our tequila embraces the heritage of tequila’s fundamentals of margaritas and shots, but infuses the concept that our brand can be mixed with a variety of ingredients similar to a vodka. Azuñia’s signature drinks are crafted by the standard of tequila heritage meets modern panache.” The signature drink, Love Potion the perfect cocktail for a Valentine celebration:

Love Potion

2oz  Azuñia Platinum Blanco 1oz Orange Juice 1/2oz  Azuñia Agave 1/2oz Water 6 Muddled Raspberries Champagne Orange Twist

The Alluring with Sophistication ad will debut in the March issue of Playboy magazine. Azuñia is focused on a strategic phased launch of the “Celebrate the Adventures of Life Campaign” that is unlike anything that has been launched in this category. As each ad in the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila but a way to live life. The “Celebrate the Adventures of Life Campaign” includes the “Legends are Made” ad featuring Bill Walton and signature drink the Walkin’ Walton, “Ignite the Adrenaline” ad featuring Jim Riley’s race truck and signature drink the RoadRunner, “Stimulate the Rush” featuring surfer Sunny Garcia and signature drink the Sunnylicious, “Tantalize the Senses” featuring signature drink Skinny Smooch. The campaign was developed by boutique marketing company Scarlet X Marketing, a Southern California based agency.

For more information visit: azuniatequila.com.

Follow us on twitter.com/azuniajim or facebook.com/azuniatequila.

Azuñia reminds you to drink responsibly.

 

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