April 13, 2013: [caption id="attachment_900" align="alignnone" width="503"]
Azunia's DJ Stellar @ Rebel Palooza Outdoor Festival in Las Vegas April 25th[/caption]
March 9, 2013: NORRA Mexican 1,000
(Click the link for more details)
February 12, 2013:
SAN CLEMENTE, CA, February 12, 2013 – Azuñia Tequila launches hot new ad and signature cocktail in the “Celebrate the Adventures of Life” campaign. “Alluring with Sophistication” ad features a retro-modern scene canvased in black and white. The focus of the ad is blonde bombshell, styled in 60’s fashion being allured by the majestic sophistication of the gentlemen. The ad features a new signature cocktail by Azuñia, Love Potion.
“The Alluring with Sophistication ad is focused on breaking the stereo-type of tequila,” said Jim Riley, CEO, Azuñia Tequila. “Azuñia is a tequila brand that is directed at adventure, celebration and capturing moments that people enjoy. Our tequila embraces the heritage of tequila’s fundamentals of margaritas and shots, but infuses the concept that our brand can be mixed with a variety of ingredients similar to a vodka. Azuñia’s signature drinks are crafted by the standard of tequila heritage meets modern panache.”
The signature drink, Love Potion the perfect cocktail for a Valentine celebration:
2oz Azuñia Platinum Blanco
1oz Orange Juice
1/2oz Azuñia Agave
6 Muddled Raspberries
The Alluring with Sophistication ad will debut in the March issue of Playboy magazine.
Azuñia is focused on a strategic phased launch of the “Celebrate the Adventures of Life Campaign” that is unlike anything that has been launched in this category. As each ad in the campaign is rolled out, consumer will understand that Azuñia is not just a brand of tequila but a way to live life. The “Celebrate the Adventures of Life Campaign” includes the “Legends are Made” ad featuring Bill Walton and signature drink the Walkin’ Walton, “Ignite the Adrenaline” ad featuring Jim Riley’s race truck and signature drink the RoadRunner, “Stimulate the Rush” featuring surfer Sunny Garcia and signature drink the Sunnylicious, “Tantalize the Senses” featuring signature drink Skinny Smooch.
The campaign was developed by boutique marketing company Scarlet X Marketing, a Southern California based agency.
For more information visit: azuniatequila.com.
Follow us on twitter.com/azuniajim or facebook.com/azuniatequila.
Azuñia reminds you to drink responsibly.
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