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Azunia Tequila’s CEO Jim Riley is featured in the “Baja Social Club” film which is debuting this weekend at Off-Road Expo in Pomona




Display Booth, Autograph Signing and Industry Sneak Peak Screening Place Spotlight On Unique New Documentary Film  

(Foothill Ranch, Calif.,) – For filmmakers behind the new motorsports documentary film Baja Social Club, this weekend’s huge Lucas Oil Off-Road Expo presented by General Tire in Pomona couldn’t have come at a better time. Nearly three years in the making, Baja Social Club will finally get its first exposure to the public via three unique events at Off-Road Expo, which takes place this Saturday and Sunday at the historic Fairplex in Pomona, Calif. More than 50,000 off-road fans and enthusiasts are expected to enjoy the event, which is celebrating its 14th anniversary in 2013.

Based on the incredible human story behind the founding of the first National Off-Road Racing Association (NORRA) Mexican 1000 in 1967, Baja Social Club will enjoy a high exposure presence at Off-Road Expo thanks to a large display it will share with Oakley, a special autograph signing with the “stars” of the film and also a private off-road industry preview “sneak peek” screening Saturday night as part of the DragonFire Exhibitor party.

In conjunction with project underwriters General Tire, Oakleyand Amsoil, a special BajaSocial Club-themed booth will be constructed in the Expo’s Building 6
featuring several of the historic race cars featured in the film including the replica #10 Meyers Manx that Vic Wilson drove to victory in the inaugural NORRA Mexican 1000 and Steve Heckert’s original #1 Burro-VW driven in the 1968
Mexican 1000 by Chuck Andrade and Gary Weers. Other historic cars on display will be Jim Riley’s 1971 Snortin’ Nortin’ Nova, the two-time overall General Tire NORRA Mexican 1000 rally winning Chenowth-Toyota of Bob Gordon/Frank
“Butch” Arciero Jr. and an ex-Roger Mears Jeep Honcho now owned by Clive Skilton.

In addition, a special autograph signing of the new Baja Social Club posters will take place on Saturday, October 5th from 4:00 – 5:00pm in the center of Building 4. A rare gathering of original and current NORRA Mexican 1000 celebrities and film “stars” will be on hand including Malcolm Smith, VicbWilson, Bruce Meyers, Walker Evans, Jim Riley and Rick Johnson. Joining them will be television personality and Baja enthusiast Dave Despain, along with the
film’s Director James Masters and Executive Producer Marty Fiolka.

Later that evening Despain will host a special off-road industry “sneak peek” preview of the Baja Social Club film at the Off-Road Expo’s DragonFire Exhibitor party. A red carpet, a Hollywood-style photo wall and a special presentation by Oakley Watches to the original founders of Baja racing will be part of the evening. Guests will enjoy a 20-minute version of the final film that will convey the powerful story and distinctive vibe of the entire Baja Social Club project. All of the film’s stars will also be on-hand for an autograph signing of the new film poster, along with Azunia tequila margaritas and on-site demonstrations by DragonFire.

“The road to bringing the Baja Social Club to this weekend’s Off-Road Expo has been a long but ultimately gratifying journey,” explained film Executive Producer Marty Fiolka. “We are excited to make some new announcements about the project this weekend, as well as sharing a longer taste of it with the off-road industry. Our thanks to the kind folks at Family Events and Off-Road Expo for providing us this wonderful platform to help expose the Baja Social Club to many more people.”

Supported by General Tire, Oakley and officially authorized by the National Off Road Racing Association (NORRA), Baja Social Club stars motorcycle legend Malcolm Smith, off-road legend Walker Evans, dune buggy inventor Bruce Meyers and inaugural NORRA Mexican 1000 winner Vic Wilson. The new documentary film is being directed by James Masters and was created by Executive Producer Marty Fiolka.

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